Search results for: 'product size'

How many people carry loyalty cards in their wallets and purses? How many people use these?

• A loyalty program can:
• Induce initial purchases
• Encourage repeat purposes
• Create a reluctance to switch Brands
• Inspire a customer to refer your brand via Net Promoter Score

So, what is a Net Promoter Score and how should we be using this on our stores?

A net promoter score is a based on one question: How likely are you to recommend a collegue or friend on a scale of one to ten?Here'­s the results:

• 1 to 6 are those that are not happy with you,
• 7 & 8 are indifferent and those in the
• 9 and 10 category will be active promoters

so the obvious plan here is to have more 9 & 10s than 1-6s.

How can you improve your net promoter score and increase loyalty?

• Offer Customer Loyalty programs
• Offer significant differentiators (Price & Customer Service being prome examples)
• Customer experience
• Do something that the customer is not expecting.

What sort of loyalty could you reward?

• Points
• Referral fee's (both you and a friend win)
• Discount

How does this fit?

Multi Channel is over, we now just have different touch points including non purchasing touches such as Facebook and twitter but they all contribute to the end result: increased net promoter score. It is vitally important that all methods of buying from you have congruent payment methods & returns policy as a customer will see no difference in buying online and picking up in store vs getting it delivered to their home address AND THE MOST IMPORTANT part is to have the same loyalty program across all channels.

So, practically how can we increase loyalty?

In order to increase loyalty, you can then start to offer loyalty points based on a non buying action such as liking on facebook, tweeting about a product, uploading a product review video on youtube and then move onto purchasing based rewards. If you have a retail store you must look into this - the rewards are there to be taken (no pun intended!).

Still not convinced?

Hereís a stat: 5% in customer loyalty leads to 75% of net profit increase...For more information, check out our day at Meet Magento UK -

A round up of whatís happened at Innovate 2011 via the power of Twitter from right here in the UK!

Via: @X_commerce / @magento / @webshopapps/ @royrub05

Magento Connect

A new Magento Connect has been launched over at magentocommerce.com/magento-connect which is a much more slicker part of the site ñ a lot of thought has gone into the design. A great set of facts on the front page about 4 million extension downloads (although I am not sure how many are down to our training sessions!) and over 5000 extensions on there ñ what an awesome community. †Plus the Magento connect extension market is worth over $100 million dollars per year †- phenomenal What'­s changed Now under 6 main categories with the ability to filter down.†Instead of the old version of more than 20 categories, there is now a†main navigation, broken down so that the searcher is able to drill down. Other neat features include the ability to search by a sliding price, there has also been the introduction of Trusted Extensionsshowing only trusted extensions that have been tested by Magento and found to have passed or exceeded security, performance and developer support which is a great way to raise standards in the already flourishing community.

Magento Go

A few snippets about Magento Go, the hosted (and closed) version of Magento, the main one is that from now on Magento Go will have extensions ñ again these will be trusted extensions plus usage: Magento Go has 10000 live stores.

PayPal

Paypal announced sites are able to leverage PayPal accounts to save users having to set up multiple accounts with PayPal Access. I am mostly likening this to Facebook connect for Ecommerce. Making it easier for the user to shop ñ what else do you want?!

X.Commerce

See more like this at†http://www.facebook.com/XcommerceFans X.commerce has effectively brought together many of the platforms that were huge on their own to form a powerful beast, in the form of eBay, PayPal and Magento as the main foundations with the a plethora of other companies that are supporting this movement including that all important facebook in itís open graph format (Not just liking a product but ëWantí ëOwní & and most importantly ëBuyí as well as others joining the X.commerce ecosystem from the outset. So that was just Day 1, I for one am looking forward to latter part of UK time to catch up on what has happened on Day 2 and also looking forward immensely to Meet Magento in the UK where I hope the same buzz will be about.

A guide for those looking to move over to Magento Ecommerce

Magento really does offer the whole package, so your set on Magento now what? One of the biggest starting points for anyone with an ecommerce store is actually sorting out their data. If like most people you have been on a few different platforms and you are exporting data it can be in different format, doesn'­t fit with the fields you have set up ñ if this is the case and you are importing via spreadsheets you may run into some of these well known problems; Problem 1.The export /import did not bring all the data over in a user friendly way. Extra characters, missing options, missing prices, we'­ve seen it all. Problem 2. The export / import has brought the wrong images or assigned the wrong images to the products there is nothing worse than a user finding a product and being misled or bailing because it is the wrong image. Problem 3. You don'­t know how to start with Attributes.Pay careful attention to attributes as once a product is assigned to a set it is very difficult to move it into another, similarly if you have a diverse range of products it is beneficial to separate these out so that when you are entering data you don'­t have everything from size to expandable for bikinis and suitcases. Attributes aren'­t just for data input, tons of features run off these and this is why it is vital you set them up properly, for example Magento Compare & Advanced Search in Magento run off attributes too. How to resolve this data problem I find it best to disable all products and attempt to work through them one by one.†To disable, simply; 1. Select all­ from the catalogue and click on the 'Actions' drop down and select 'Change Status'

2. A new option will appear for enabled and disable, select Disabled­ andSubmit­.

3. All the products you selected will be disabled, ready for you to use the filters to work through them one by one.

Before you start addressing problems 1 and 2, you will need to have a good think about what attribute sets you want and how you want them to work for all of the features I mentioned above, as well as promotions, layered navigation and product display. Next, you can address problems 1 and 2 - going through them may take a bit of time but it will help you get the right data set ñ after all there is nothing worse than a customer coming to your store and not being able to find out all the information about a product. I would recommend you try and spend as much time with your data before unleashing it on the world ñ this way it will be easier to manage in the long run. Then...after the hard work an average magento ecommerce store should not need that much ongoing management. As long as you have a) Someone who checks regularly for orders and can deal with the shipping b) Someone who knows how to do the above if your magento store manager if off sick. BUT If you want a successful Magento store you need to know how to make the most of it'­s many features so if you are managing the store on your own, you may want to consider getting trained up Magento and in particular on how to administer the store I'­m not talking doing the above and just shipping orders but actually being in control of the store instead of it running you! See the full details of our magento courses.

All of the wonderful data about impressions from your webmaster tools account is now available directly in Analytics. First though, you need to make sure that they are configured to share data.

How to set up data sharing between Analytics & Webmaster Tools1. Log into your analytics (new version) and click in the left hand column under search terms Search Engine Optimization as per the image above. Here you will be asked to link up your account with webmaster tools;

This report requires Webmaster Tools to be enabled.

What is Webmaster Tools?

Webmaster Tools is a free product that provides data and analytics to help improve your site's performance in Google search.

Enabling Webmaster Tools data within Analytics

Once you connect a site you own in Webmaster Tools to your Analytics web property, its data becomes visible in your Search Engine Optimization reports. You can visit the Web Property Settings page in Analytics account management to change which of your Webmaster Tools sites' data you wish to show, and control which profiles on your Web Property have access to view the data.

How to use Webmaster Tools data within Analytics

Webmaster Tools provides data about what users see in Google search results before they decide to click to your site (or some other site). You can use this data to identify opportunities and prioritize development effort to increase the number of visitors to your site. Examples:

• Identify landing pages on your site that have good clickthrough rates (CTR), but have poor average positions in search results. These could be pages that people want to see, but have trouble finding.
• Identify search queries (keywords) for which your site has good average positions, but poor click through rates. These are queries for which your pages get attention and improved content could lead to more visitors.

2. Click on the link to Set up Webmaster Tools data sharing 3. Once you click on the button, you will be taken to a page with the heading Web Property Settings4. In here, you can confirm the Basic information (already set for the website you are editing), select which Webmaster account using the radio buttons to specify which account it should be set up with and click "Save."Wait a few days and you will get all the information you used to get in webmaster tools but in a slicker format - a more rightful place for info on search engine data.

How can I make use of the Magento advanced search?

When you set up your store you should aim to break down as much of your product as possible. During set up you will normally set these up as attributes, within an attribute set. You can then specify which of these fields will be searchable in the advanced search, a basic advanced search may look like this; In this example, we are going to add fields to this search, in this case whether a suitcase is expandable or not. How to make an attribute appear in the advanced search;

1. Navigate to -> Catalogue -> Attributes -> Manage Attibutes
2. Find your attribute that you want to edit and click on it, this time it will be suitcase_expandable
3. On the front end properties section. Look for available in advanced search and change this to be Yes

4. Save the attribute and your attribute will now appear in your advanced search parameters.

The advanced search can help your customers dig deeper into a store with a lot of products, and in ecommerce giving the customer what they came for is the main aim of the game in magento ecommerce. We cover the Magento search in our magento training bootcamp