Conversion and Abandoned carts

A round up of the Meet Magento UK Conference There’­s good news and not so good news, let’­s get the not so good news out of the way: Less than 1% of new customers will buy! Once they are aware of you however they become prime for conversion and this is where the good news[…]

Sweet Tooth for Magento : Cross Channel Customer loyalty

How many people carry loyalty cards in their wallets and purses? How many people use these? A loyalty program can: Induce initial purchases Encourage repeat purposes Create a reluctance to switch Brands Inspire a customer to refer your brand via Net Promoter Score So, what is a Net Promoter Score and how should we be[…]