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Course Outline
Our Introduction to Magento course could help you get the comprehesive overview you need with our one day training session. This course will provide delegates with the foundations to run a successful Magento store.
Product and Catalogue Management: Learn how to correctly set up a product cataloge and the do's and don'ts that will make managing your store so much easier.
Customer Services and Sales: Dealing with orders and customers is a vital part of running any ecommerce store. Learn about the inbuilt tools and methods in Magento that will make your store more effiecient and improve your customers experience.
Content Management: Knowing how to effectively manage the content of your website and learn to use the CMS (content management system). Have control over the words and images that are placed on your website.
Marketing and Promotions: Promotions can really help push the products on your Magento store. You will learn how to create simple and more sophisticated promotions with the tools available to you.
This course is a great way to get a broad understanding of Magento in 1 day. It can also be used as a foundation for our 4 day Magento Merchant Bootcamp.
At a Glance
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Who Should Attend?This is a great induction course for anyone using or wishing to use Magento.
It's also ideal if you are looking for the foundation knowledge to run a Magento store or if you are looking to evaluate Magento
Basic understanding of how ecommerce stores work would be advantagous but not essential.
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What is covered - Magento Merchant Essentials - The Fundamentals of Running a Magento Store - 1 Day
Product and Catalogue Management
- Considerations before setting up your catalogue
- Overview of attributes and attributes sets
- How to setting up a simple and configurable products
- Creating and managing the catalogue
Customer Services and Sales
- Managing orders and the order process
- Using the customer relationship management tools
- Managing customers and customer data
Content Management
- Using the content management tool
- Managing the media files (images and video)
- Reusable content and widgets - how you can use them
Promotions and Marketing
- Creating vouchers and shopping cart rules
- Managing sales
- Getting started with Search Engine Optimisation
- Some settings that will enhance your stores search engine presences.
And the rest
- Running multiple stores from the one installation
- The Magento Eco System
- Magento connect - adding fuctions to your store quickly and cost effectively
- What to check for if you want to out source your Magento development
